Ring City USA

Ring City USA is a new broadcast platform for the sport of boxing. It’s no frills. No ring walks. No 40-pound costumes. No entourages. No girls in heels and bikinis. No melodrama. It’s boxing, pure and simple. All taking place on the sport’s most hallowed grounds, like Manny Pacquiao's famous home base in Hollywood, California — Wild Card Boxing Gym.

Opening title animation by Blacksmith.
Event and portrait photography by HoganPhotos.

My role:

brand identity / art direction / environmental graphics / boxing ring design / animated graphic library for telecasts / swag

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