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NFL Sunday Ticket
2025
Following two successful seasons on YouTube, NFL Sunday Ticket required a brand evolution to function as a native streaming product rather than a legacy broadcast package.
Working within YouTube’s global brand ecosystem, I led the redesign of the NFL Sunday Ticket logo and developed a comprehensive visual system that aligned seamlessly with the master YouTube identity while establishing the sub-brand as a distinct premium sports product.
The refreshed brand launched during a period of accelerated platform growth as YouTube expanded its position within live sports streaming. This work also helped translate a legacy sports broadcast property into a modern streaming-native brand system.
My role
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Led the redesign of the NFL Sunday Ticket identity for digital-first environments
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Built a comprehensive visual system aligned with YouTube’s master brand identity
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Art directed executions across digital, broadcast art cards, and out-of-home media
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Authored a comprehensive brand guideline enabling external partner agencies to scale marketing consistently
Results
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Supported a platform generating ~1.3M NFL Sunday Ticket subscriptions during YouTube rollout
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Contributed to ecosystem growth as YouTube TV expanded from 5M to 8M+ subscribers
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Brand system deployed during record-setting live streams exceeding 17M global viewers
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Helped position NFL Sunday Ticket as a digital-first sports product reaching younger streaming audiences
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Enabled scalable execution across partner agencies through comprehensive brand guidelines
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