top of page
NBA2K20_XboxCase-Grid_corona_01.jpg

NBA 2k20

As a contract Design Director at Butler, Shine, Stern & Partners I helped concept and execute standard, Digital Deluxe, and Legend Edition game covers for 2K’s wildly popular NBA franchise. Starting with cover athletes Anthony Davis, possibly the next NBA champion, and Dwyane Wade, the next NBA legend, we created covers that told their stories through easter eggs from their past and future. In addition, I created the Welcome to the Next logotype, and a graphic system that extended into film, digital display, out-of-home, events and retail. 

Cover art compositing by Mike Campau.

My role:

Brand identity / game cover design / art direction / retail / digital / brand guidelines

NBA2K20_XboxCase-Grid_corona_01.jpg
NBA2k20_PortfolioImages_1920x1080_01
NBA2k20_PortfolioImages_1920x1080_012
NBA2k20_PortfolioImages_1920x1080_017
NBA2k20_PortfolioImages_1920x1080_018
NBA2k20_PortfolioImages_1920x1080_016
NBA2k20_PortfolioImages_1920x1080_014
NBA2k20_PortfolioImages_1920x1080_015.jp
bottom of page