As a contract Design Director at Butler, Shine, Stern & Partners I helped concept and execute standard, Digital Deluxe, and Legend Edition game covers for 2K’s wildly popular NBA franchise. Starting with cover athletes Anthony Davis, possibly the next NBA champion, and Dwyane Wade, the next NBA legend, we created covers that told their stories through easter eggs from their past and future. In addition, I created the Welcome to the Next logotype, and a graphic system that extended into film, digital display, out-of-home, events and retail.
Cover art compositing by Mike Campau.
Brand identity / game cover design / art direction / retail / digital / brand guidelines