Life doesn’t have to be so heavy. Float is a value-minded cannabis brand designed to be irreverant, colorful and playful. I built a vast library of propriety “smoke vectors”, so each product has its own sense of identity within the system. With Float’s weirdly happy cannabis, you can float above the stress, headaches and life’s little lulls. 

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My role: 

Brand identity / packaging / art direction / 3D rendering / copywriting / brand guidelines