That's Fentalife!

That’s Fentalife was an ad campaign, backed by a citywide coalition, meant to empower residents to demand more from elected leaders to help those suffering from addiction and to end San Francisco’s open air drug markets.

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The campaign got the attention of news outlets all over the globe, and resulted in positive legislation from San Francisco's City Hall.

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ECD: Stephen Goldblatt

CW: Alex Flint

Created in collaboration with Partners in Crime.

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My role:

visual identity / art direction / OOH / illustration