Based upon the iconic surf film, Endless Summer is premium adventure cannabis made for adventurous types. The wave-shaped logotype is inspired by the playful typography of the 1960s, but the rest of the identity system is unabashedly modern. I created the brand identity and blew it out across packaging, OOH, digital display, and retail. 

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My role: 

Brand identity / packaging / art direction / retail fixtures / 3D rendering / copywriting / brand guidelines